The NBA and Kim Kardashian's underwear company SKIMS are now official partners

Kim K will always secure the bag, that much is certain! The Women's National Basketball Association (WNBA) and the National Basketball Association (NBA) have announced that Kim Kardashian's underwear line, SKIMS, is now their official underwear brand.On Monday, October 30, 2023, the celebrity made the announcement about the relationship on her Instagram and Twitter profiles. She strengthened her relationship with the NBA by posting a carousel of images with players. Her caption read, "Introducing the SKIMS and NBA partnership. @SKIMS is now the Official Underwear Partner of the @NBA, @WNBA and @Usabasketball. I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture, Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive."