RRR song Naatu Naatu wins a Golden Globe: What makes it stand out from the rest?

It’s a remarkable day indeed for the Indian entertainment industry as SS Rajamouli’s Telugu-language epic action drama RRR has created history. The song Naatu Naatu has won Best Original Song at the 80th Golden Globe Awards - a first for any Asian song. Music director MM Keeravaani, lyricist Chandrabose and singers Rahul Sipligunj and Kaala Bhairava are over the moon as are Rajamouli, Jr NTR, Ram Charan and several others associated with the film. The fact that Naatu Naatu trumped music stalwarts like Taylor Swift, Alexandre Desplat, Lady Gaga and Rihanna who were also among the nominations is making the hearts of Indians swell with pride. Congratulations are pouring in from all corners and celebrations are certainly in the order. It is also time to ponder what took us so long to get recognition on a global platform when we've had so many more chartbusters that became a rage in recent times. Are we not giving our music enough exposure on the international platforms? Does Indian music lack representation at the global awards? What made Naatu Naatu stand out from the international stalwarts? And is there something we can do to put more of Indian music on the global map? We find out.