Nwajiaku Voice emerges winner of Life Beer's Hi-Life Fest 2023

Umunnakwe Nwajiaku has won the 2023 edition of Life Beer's Hi-Life Fest after seven weeks of fierce competition.Nwajiaku defeated Chisom Henry Okeke and Onyia Ogugua Ransom, who finished second and third in the grand finals on June 25, 2023, respectively. As the winner, Nwajiaku got a ten million naira cash award, a seven million naira video production deal, and a two million naira album recording deal with some of Nigeria's best producers. The first and second runners-up also received 3 million and 2 million, respectively.Themed Turu Ugo Lota, this year’s edition of Hi-Life Fest, which kicked off on May 15, 2023 saw the budding singer serenade the audience with his voice, confidence, and unrivalled stage presence, which the judges and viewers of the show admired from the beginning of the competition. These qualities set him above other contestants, as he warmed his way into the heart of judges with his lyrical dexterity, his smile, and charisma. Oluyemi Ekundayo, Senior Brand Manager, Life Continental Lager Beer, stated, "It's been a tremendously exciting journey in the seven weeks leading up to the grand finale, and no doubt our winner is deserving of the crown." "Over the last five years, Hi-Life Fest has produced highlife music stars who have gone on to make a name for themselves in the music industry, and we've added another feather to our cap by crowning a new king."