Three things you should know as LALIGA enters a new chapter with gaming behemoths EA Sports

LALIGA, with the support of clubs and partners, has announced a significant shift in its strategy, positioning, business, technology, and audiovisual programming. LALIGA launched a new era with Electronic Arts Inc., the competition's new strategic partner for the next five seasons, on Monday with a launch ceremony attended by clubs and strategic partners. This transition featured a significant brand development that touched on strategy and positioning, as well as visible improvements in LALIGA's audiovisual broadcasting and digital ecology.LALIGA's new direction reflects the growth it has experienced over the last decade to become the largest football ecosystem in the world. This global transformation began with the announcement of the brand's new positioning and purpose under the slogan "The Power of our Fútbol," a launch with which the competition reaffirms its commitment to inspire and leave a positive impact on society.With EA Sports and LALIGA now partners, here are three important things you need to know about the new partnership and era in Spanish football.