From Waves to Weaves: 10 x10 disrupts the hair business with a nine-day market activation in Lagos

10x10 [pronounced 10 by 10], the Japanese hair brand that will launch in Lagos, Nigeria in October 2021, has completed its incredibly successful 9-day Market Activation at Lagos Island & Trade Fair.With numerous competitions, performances, giveaways, shoutouts, and, of course, sales, it was truly a Market Storm. This caused a stir in the hair market since they spoke directly with wholesalers, retailers, and end-users, bringing their Wigs & Weaves closer to their valued clients. 10x10 manufactures its own products and have over 60 years of experience manufacturing Premium Fibre. They manufacture and sell both Premium Fibre and Virgin Human Hair, and the price range for all the hair categories they currently have in stock varies from as little as N10,000 to N448,000. They have over 60 products in total currently, with each style having up to 7 colors. 10x10 is big on inspiring confidence in African Women and giving back to society, which is why at their flagship store located at Shop G11, Landmark Boulevard, V.I. Lagos, they have a training center where they offer free workshops and seminars for hair stylists and hair enthusiasts. They also have a members-only salon for all their customers at the same location to care for your natural hair.