Due to low sales and creative differences, Adidas cut ties with Beyonce's Ivy Park

According to the Hollywood Reporter, Adidas and Beyonce have mutually agreed to part ways. In 2018, Beyoncé and Adidas collaborated. She relaunched her Ivy Park activewear line and designed new footwear for the company, but that collaboration is now over. Some believe that the split was influenced by low sales. According to the Wall Street Journal, Adidas' Ivy Park line is "losing money" and "roughly half of the merchandise that was produced went unsold" in five of the last six releases.