CANEX 2023: African fashion's potential is being unlocked by the British Council

Africa's fashion industry is expanding quickly thanks to the British Council's Creative DNA program, which also links African designers to international markets.We had conversations with the people driving the initiative as well as the program's sponsored designers.During the Intra-Africa Trade Fair in Cairo, there was an opportunity for guests to engage with some of the most innovative minds on the continent through the Creative Africa Nexus 2023. The celebration of African culture, literature, food, film, and fashion was called CANEX2023. Throughout the event, the British Council Pavilion, which featured fashion designers backed by the organization's Creative DNA initiative, witnessed a significant influx of foot traffic.The African fashion scene is vibrant, diverse, and innovative. This is reflected in the rich cultural heritage and contemporary realities of the continent. From the colourful prints of West Africa to the elegant drapes of East Africa, from the bold patterns of North Africa to the minimalist chic of Southern Africa, African fashion designers are creating stunning pieces that appeal to local and global audiences alike.