Heineken® collaborates with Dye Lab, in celebration of its 150th anniversary

In honor of its 150th anniversary, Heineken®, the most globally recognized beer in the world, which brings people together to celebrate good times, will continue to sponsor Lagos Fashion Week.Through the partnership, Heineken and Dye Lab will work together to produce limited-edition designs. Together with Heineken®, Dye Lab produced limited-edition designs with the concept "Style for the Chairman," which captures the regional vernacular for Heineken®. “Partnering with a creator to design limited-edition designs is our way of celebrating good times – however people choose to enjoy them with Heineken®. As a brand, we are open-minded and embrace all the ways that people enjoy good times and by working with Dye Lab we have given them creative freedom to express their interpretation of good times. The limited-edition design serves as a collectable item that embodies the spirit of the Heineken® brand and offers customers a tangible symbol of the memorable experiences they can have with the brand''. Said Kola Akintimehin, Senior Brand Manager, Heineken®, Nigerian Breweries Plc.