Launch of a new global brand platform by adidas Originals You gave us a thousand back after we gave the world an original

The Trefoil has exchanged feet with everyone from sports to cultural pioneers since it was originally introduced to the world more than 50 years ago. indicating the start of a new phase for the brand.With a new global brand platform, "We Gave the World an Original," adidas Originals pays tribute to those who have kept bringing its distinctive symbol, the Trefoil, to the fore of culture in 2023. You Did a Thousand Back for Us.Originals have always endured the test of time, whether in sport, skate, music, or fashion. In honor of this enduring tale, the Trefoil is back with a new chapter that features three films directed by three creative trailblazers as well as a collection of still images arranged in triptychs, each of which focuses on three classic themes. With each film and set of images spotlighting a different silhouette, the narratives of the Trefoil’s history are interwoven with the ways in which these iconic styles, born in sport, have been embraced, reinterpreted, and absorbed into culture - time and time again.