FBRA is in the forefront of the fight against plastic waste

To mark this year's World Ocean Day, the Food and Beverage Recycling Alliance (FBRA) and its members organized a symbolic beach cleanup. The beach cleaning, spearheaded by the current chair, Managing Director, SBC, Ziad Maalouf, was used as a springboard for pushing more sustainable behaviors throughout the country's ecosystem.The beach clean-up activity, which attracted member-companies, engaged guests in a variety of activities to remove plastic garbage and other pollutants from the surroundings. The company's participation in the global commemoration highlights FBRA's dedication to safeguarding and maintaining the environment from post-consumer packaging material. In accordance with the alliance's goal, FBRA is placing priority on influencing the management of plastic waste and the environmental footprints of entities across the food and beverage industry. “The journey of a thousand miles starts with one step - and the journey to a green Nigeria starts with cleaning one spot. This beach clean-up event is in alignment with our commitment to environmental stewardship in Nigeria,” says Ziad Maalouf, Current Chair of the FBRA and Managing Director at SBC. “Our environment holds the fabric of our society together, and our dependence on it is undeniable. We must move from a linear economy to a circular economy that protects and drives profit within the Nigerian economy. This involves creating investments for a sustainable future, working with local recyclers, and preserving the profit from those streams within the country.”