From Lemonade Finance to LemFi: International payments for everyone

Lemonade Finance has rebranded to LemFi in a bold step to extend its goal to provide international payments for everyone and better serve its growing community.The decision to alter the name was motivated by a desire to simplify and convey the essence of the company's purpose, as well as to differentiate itself in the rapidly changing financial services sector. Lemonade Finance was formed in 2020 with the simple goal of empowering immigrants who want to make a better life for themselves. The company provides its services through an app that allows users to send money to over ten different nations. Under the name RightCard Payment Services, LemFi is licensed as an Electronic Money Institution with the Financial Conduct Authority in the United Kingdom. It is also a Money Service provider. "The name we started with was Lemonade Finance. And as our app gained popularity, our reach expanded across multiple countries, and we became the vital link between families and loved ones separated by distance," explains Ridwan Olalere, the CEO and Co-Founder. However, the company's growth and evolution demanded a name that would resonate even more deeply with its purpose while embracing the uniqueness of its community. Through extensive collaboration with the team and community, the decision to rebrand was made to better encapsulate the vision of providing a more inclusive and efficient means for people to send money home.