Tanzania targets Chinese tourism market to boost visitor numbers

Tanzania hopes to increase tourism from China's outbound travel sector by leveraging its long-standing established ties with the East Asian country.Every year, around 150 million Chinese people travel abroad, making China the country with the most visitors in the world. Only a small proportion of Chinese travellers visit Tanzania; the Tanzania Tourist Board (TTB) expects 45,000 Chinese tourists to arrive by the end of this year. That, however, must change, according to Minister of Natural Resources and Tourism Mohamed Mchengerwa. He wants more work done to bring more Chinese visitors to Tanzania so they may enjoy the country's many tourist attractions, which range from wildlife safaris to gorgeous beaches.According to Mr. Mchengerwa, the top companies in the Asian economic powerhouse, which yearly handle around 40 million outbound travelers, are where the travel agents of travel agencies now operating in the nation are based. “Efforts must be made to tap into this huge market. We need visitors from China to boost our tourism sector,” he said after the agents landed in Arusha.