Nigeria's leading brands of 2023: Dangote, MTN, Airtel, and Globacom, take the lead
The most valued brands in Nigeria have been identified by Top 50 Brands Nigeria's newly released 2023 brand impression evaluation.The top performers, according to the survey, included Dangote Group, MTN, Airtel, and Globacom, solidifying their market dominance and influence in Nigeria's business environment. By earning an exceptional aggregate score of 86.2 percent on the brand strength measurement index (BSM), Dangote Group was named Nigeria's Most Valuable Brand for a sixth consecutive year. MTN earned an 85 BSM index score to take second place.