According to a survey, 45% of African MSMEs increase their sales through internet channels

A recent survey carried out across the African continent revealed a significant change in the approaches taken by Micro, Small, and Medium-Sized Enterprises (MSMEs).The survey found that 45% of these companies successfully increase their sales by utilizing the potential of internet platforms. The techniques and strategies used by MSMEs across numerous industries and nations were thoroughly examined in this survey, which was jointly conducted by GeoPoll, Africa 118, and the African Talent Company. The objective was to ascertain how these businesses are utilizing the potential of the digital sphere. The results offer insightful information on the dynamic changes that support their operations. When asked about their assessment of the business environment, a substantial 55% of the surveyed businesses noted improvements in their country's business climate compared to the preceding year. Only Nigerian businesses mostly believe the current environment is worse (52%) Regarding coping with rising inflation, 36% of business owners revealed that they had to chip in their personal savings to support their business, while 32% reduced business activity. Almost 1 in 4 (23%) tried to make ends meet by reducing employees or cutting wages to navigate the turbulent waters.