CAN threatens Peak Milk with legal action unless they apologize for their Easter advertisement

The advertisement shows a battered and pierced tin of peak milk with its contents splattered on its body and a milk-stained nail next to it. The Christian Association of Nigeria (CAN) has demanded an apology from FrieslandCampina WAMCO Nigeria PLC, the makers of Peak milk, for its Easter advertisement, which it called disrespectful and offensive. The advertisement is offensive and unacceptable, according to Barrister Joseph Daramola, General Secretary of CAN, in a statement issued on Monday, April 10, 2023. He threatened the diary company with legal action and a boycott of their products unless they apologized to Christians. “We find this advert to be insensitive, offensive, and totally unacceptable. Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes,” he said. Daramola said the action of FrieslandCampina WAMCO Nigeria PLC was disrespectful to the Christian faith and an affront to millions of Christians in Nigeria.